Let’s Be Franc
I’m settling in for my phone chat with emerging Brit-Bajan singer-songwriter, Livvi Franc. It’s her day off, and she’s laying on the beach in Barbados soaking up the sun. Her friendly English-Caribbean accent is easy and relaxed, the sound of a young woman who comes across as anything but a bitch. Yet, that is the title of her empowering anthem “Now I’m That Bitch” featuring Pitbull – the rhythmic hot single off her self-titled debut album. Honey spoke with the 21-year-old pop gem to find out why she’s that bitch.
HoneyMag: Your first single, “Now I’m That Bitch” is making quite a statement! Why did you feel the need to write such an empowering song?
Livvi Franc: I think I was at this point in my life where I feel like I got all of the negativity out of my personal life. I just felt very confident. The whole idea of the song is just about being in control and knowing what you want. I just wanted to make that statement … people hear the title “I’m that bitch” and they think “She’s calling herself a bitch?” But you know, the whole thing with the word bitch, everyone has their own meaning for it. For me, I’m making it so that it’s positive: A Babe In Total Control of Herself. I’m reclaiming it. It’s not about being aggressive. It’s not about being feisty or anything like that. It’s just about being in control and knowing what you want in your life and what you don’t want.
How was it working with Pitbull?
It was great! When I finished playing the song, we just felt like it could be great to get that male perspective on the song. And it’s great because people would hear the song and say “okay, it’s female empowerment, it’s a man bashing song.” With the male perspective, it sort of softens it, and makes people realize it’s more universal. It could be both sides. It could be a guy that gets passed by, he could say — well, not that he’s that bitch (laughs) — but he could say now he’s that dude. It was great working with him; he’s got great energy. I’m really happy. I loved the way that he complimented the record.
Was there any chemistry between you two. Did he try to hit on you?
Ah no! None of that, none of that (laughs)!
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